In this webinar, Dave Birch spoke to Sophie Guibaud from Open Payd, about the latest developments in embedded finance. As Brands contract with relevant parties to access tools and services around the banking stack, does this create opportunity for non- financial brands to secure regulatory support, speed to market and easy integration or does it create too much complexity for the uninitiated, developing multiparty agreements and a complex web of partnerships? And who protects the customer? Will my financial health be secured through brands I love or household names I traditionally associate with financial transactions?

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