One of the delegates (it was under Chatham House rules) hit the nail on the head, I think, when he observed that privacy should be the sizzle in the sausage rather than the sausage, which I interpret to mean that privacy should be an integral part of the customer proposition that sways the choice of product or service. Suppose, for example, my bank offered me a credit card that was a good deal, but with privacy as the added spice: the card has an arbtrary name (Bob Builder) on it, there’s no magnetic stripe and there’s no embossing. This is a card that can only be used in chip and PIN terminals. If I drop it in the street, it’s useless to a thief: they don’t know the PIN and since they don’t know who the card belongs so they can’t use it online. Now if I was given that choice, I’d carry the “stealth” card with me every day and I’d leave my stripe card in desk because I’d only need it in when travelling to less-advanced payment societies with no chip terminals (eg, the U.S.).
These opinions are my own (I think) and are presented solely in my capacity as an interested member of the general public [posted with ecto]