[Dave Birch] Back looking at Japan again, but this time thinking about the non-bank entrants to the payment space, other than DoCoMo of course. There was a detailed story in
Card Technology covering the transit side of things. Mobile Suica, the mobile version of the JR East Suica transit card, has got off to a slow start. There are 19 million of the contactless transit cards in circulation but after its first year only 350,000 people signed up for the mobile version. In addition to the mobile implementation, JR East have started to extend the e-purse usage to retailer, but there are only 10,000 POS locations in Tokyo where it can be used. Not for long, though, because
JR East, DoCoMo, JCB and bitWallet have announced that they have agreed to share a common platform so that all of the payment brands (Suica, iD, QUICPay and Edy) will work in the same POS. There are currently about 100,000 contactless POS terminals in Japan.
Why the slow take up? Akio Shiibashi, director of the Suica Systems Department at JR East is quoted saying that the registration process has been "difficult" for many prospective users. Sounds like a common problem for "traditional" business moving into the mobile space: a generation accustomed to instant messaging and interactivity colliding with a multi-page application forms and postal services.
Technorati Tags: contactless, mobile, retail, transit
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