Every year Consult Hyperion publishes our Live 5. We try to shine a lens on the year ahead and think about what will be impacting our clients. The themes for 2021 are:
Today I want to explore the topic of micro location from the point of view of (mostly) Apple ecosystem, and how developers can leverage application programming interfaces (APIs) to build useful apps. In order to understand that, first we should visit the topic of location in general – how do devices know where they are?
In our Live 5 for 2021 we raised micro-location as an area of technology where we expect to start seeing significant advances being made. UWB (Ultra Wideband) is just starting to get traction in consumer electronics and we believe that this will trigger innovation in micro-location technology.
Wandering around #MWC15 in Barcelona this year I got involved in a bunch of conversations about Apple Pay, Loop, NFC and so on. But I thought that focus on the physical, in-store interface, could be diverting people away from the central strategic shift to in-app payments.
HCE and BLE are going to make Barcelona fun this year, and they are opening up an important new role for mobile operators.
As the recent Apple patent application shows, NFC and BLE are not rivals, but a potentially powerful combination of interfaces that might transform retail payments.
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