Today I want to explore the topic of micro location from the point of view of (mostly) Apple ecosystem, and how developers can leverage application programming interfaces (APIs) to build useful apps. In order to understand that, first we should visit the topic of location in general – how do devices know where they are?
In our Live 5 for 2021 we raised micro-location as an area of technology where we expect to start seeing significant advances being made. UWB (Ultra Wideband) is just starting to get traction in consumer electronics and we believe that this will trigger innovation in micro-location technology.
Wandering around #MWC15 in Barcelona this year I got involved in a bunch of conversations about Apple Pay, Loop, NFC and so on. But I thought that focus on the physical, in-store interface, could be diverting people away from the central strategic shift to in-app payments.