NFC isn’t a game in Japan. No, wait…

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I was in a meeting earlier in the week where someone said that even with ApplePay, the US is far behind Japan in mobile payments, so I thought I’d do a quick update on Japan which, as for the US, we label a “special case” in our analysis of the market: we can learn from it, but it doesn’t tell us anything about how other markets might develop. As it happens, the Japanese market has just taken an odd turn.


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