The rise of facial recognition technology and the erosion of privacy
In the 2002 movie Minority Report, Tom Cruise’s character has his eyes surgically replaced so he can avoid being identified by the all-pervasive retina scanning system that the state uses to track people… and of course, uses to show targeted ads to people. This is a rather dystopian view of the broad application of biometrics technology. However, judging by a lawsuit targeting Macy’s for their use of Clearview AI’s facial recognition technology in their stores, it seems that staying anonymous in the bricks and mortar world is becoming a little more like the movie. Whilst you may not require surgery, you may soon require something akin to glasses and a fake beard to avoid being tracked. The issue here is that Clearview AI has been scraping images from publicly viewable sources on the web for a while, enabling them to create a database of facial biometrics against which to match captured facial images. Amongst the sources of this data are Facebook, Twitter, LinkedIn, YouTube and Vimeo, with some of these companies having sent cease and desist letters to Clearview AI for breach of their terms of service. The aim it seems is for Clearview AI to create a one-to-many facial recognition solution that can identify an individual from only an image of their face from anyone who is in a photo or video on the web. Based on a report on Buzzfeed, they were working with over 2000 companies as of February 2020, and they are probably not alone, so perhaps we should be concerned.