I was interviewed by Louisa Bojesen on CNBC (aka “the fastest growing pan-European TV channel, with daily viewers up 37% to 703,000 according to the latest European Media and Marketing Survey”) today, the subject being Internet banking in general and the security of same in particular. I was there to focus on security, a guy from Forrester in the Netherlands was there to focus on the general. He made a very good point, I thought. If customers aren’t going into branches, banks find it hard to cross-sell to them. I agree. Banking is, essentially, boring so once you’ve paid the credit card bill and cancelled a direct debit to British Gas, then you immediately click your way to somewhere more fun.
Technorati Tags: authentication, banking, credit cards, debit cards, internet
