[Carl Olav-Scheible] PayPal and Datamonitor have produced “The PayPal Digital Content Report”. It predicts pending on downloads will reach £1.7 billion in next five years; music downloads to grow ten-fold by 2010 and will account for 15% of all sales. Spending on internet and mobile phone downloads and online gaming could account for as much as 10% of all online retail spending in the UK by 2010. The biggest growth areas for digital downloads are the mobile and music industries, which will account for 89% of all consumer spending on digital content. However, by 2010, film downloads and online gaming will have become substantial markets and the e-book sector is also expected to be showing early signs of development.